Privacy Policy

Effective Date: January, 2011

AlaMitad ("we" or "us") respects the privacy of users of the AlaMitad service (the "Service"). This Privacy Statement ("Privacy Statement") governs the use and collection of information from you by through your use of this Service. This Privacy Statement does not apply to any information you may provide to us through other means; for example, through another website provided by us or one of our Affiliates, at a live event, via mail, or via telephone. Please read this Privacy Statement carefully so that you understand our online privacy practices. By visiting this Service, you agree that your visit, and any dispute over our online privacy practices, is governed by this Privacy Statement and our visitor agreement, including the terms of sale incorporated therein (collectively, the "Visitor Agreement"). Questions regarding privacy issues should be directed to help@alamitad.com


This Service is not directed at children under the age of 13, and we won't knowingly allow anyone under age 13 to register with the Service or to provide any other personally identifying information. If you're under 13, please do not provide us with any personally identifying information about yourself (such as your name, your email address or your phone number). If we become aware that we have collected any personally identifying information from a user under the age of 13, we will remove such information from our records as soon as possible.


Overview. The information we gather generally falls into one of two categories: (1) information (for example, your name and address) that you voluntarily supply when you register with our Service, initiate transactions on the Service (such as buying Vouchers (as defined below) in connection with deals offered through the Service, or when you participate in the features we may offer through the Service (such as comments posted on a blog, discussion group, or other social networking features on the Service), and (2) information gathered on usage patterns and preferences as visitors navigate through our Service. In some cases, one of our agents or Affiliates (as defined below) may collect the information on our behalf. Third party Service Providers (as defined below) that provide all or some of the services available through this Service also may be gathering the same kinds of information.

Registration Information. To make use of certain features available through the Service (such as to purchase Vouchers or to participate in some social networking features we may offer) you will need to register and to provide certain information, such as your name and email address as part of the registration process. (You may be able to bypass some of the steps within the registration process by using your user name and password associated with your account on certain specified social networking sites when you register for our Service, but you will still have to complete the registration process after entering that information.) We may also ask you to provide us with your age, sex, and zip code. The information you supply will help us to offer you more personalized features, to tailor our Service to your interests and make them more useful to you.

The more you tell us about yourself, the more value we can offer you. Supplying such information is entirely voluntary, but if you don't supply the information we request, we may be unable to provide you with services we make available to other visitors to our Service.

Billing Information. In order to purchase a Voucher through the Service, you will need to make your payment through one of our third party Service Providers, PayPal. You will need to provide PayPal with your billing address and credit card information so that they can process your order. If you already have a PayPal account, then you can use it to make your payment. We will not store your credit card number on our systems. Accordingly, you will need to enter it on the payment page of the Service each time you purchase a Voucher. Our Service Providers may store your billing information In order to facilitate your purchases of Vouchers through the Service.

Contests and Other Promotions. From time to time, we may offer contests, sweepstakes or other promotions on our Service. If you enter one of these contests, sweepstakes or promotions, you'll have to provide information about yourself (such as your name, address, telephone number and email address) so that we can contact you if you win. If you don't want us to collect the information requested in the registration form or to provide it to any of our affiliates, service providers and co-sponsor(s) as described above, please do not enter the contest, sweepstakes or promotion.

Cookies. Our Service does not place a cookie on your hard drive.Cookies help make sites more responsive to the needs of their visitors by keeping track of the pages visited by their users by placing a cookie, a small entry in text file, on their hard drives. A cookie doesn't actually identify a user, just the computer or mobile device that the user uses to access an online site. Unless a user voluntarily identifies his or herself (through registration, for example), then it can’t be known who the user is even if the service assigns a cookie to their computer or mobile device. The only personal information a cookie can contain is information a user supplies. A cookie can't read unrelated data off a user’s hard drive. Our Service Providers may assign their own cookies to your browser, a process that we don't control.

Web Beacons. Our Service does not currently contain electronic images (called "single-pixel GIFs" or "web beacons") that allow us to count users who have visited particular pages of this site or sites owned or operated by third parties, or to access certain cookies, but we may incorporate it to our Service in the future. These tools and other technologies may be used to recognize which pages users visit, and the links on which they click. These features may also be included in our email newsletters so that we can learn which messages have been opened and acted upon. We may also be able to verify your online purchases from us or from third-party sites that have agreed to share such information with us. Our Service Providers may contain web beacons; however, we have no control over that process.

Browser Level Information and IP Addresses. Our third party web servers automatically collect limited information about your computer configuration or your mobile device when you visit our Service, including the type of browser software you use, the operating system you're running, the resolution of your computer monitor, the website that referred you, the type of device you’re using, and your IP address. (Your IP address is a numerical address that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you want to view) can be transmitted to you. IP address information may also be used for systems administration and troubleshooting purposes. Your IP address does not tell our Service Providers who you are.) This information is used to deliver our web pages to you upon request, to tailor our Service (including ads distributed through our Service) to the interests of our users, and to measure traffic within our Service.


Why We Collect Information From You. As further described in our Visitor Agreement, the Service is a social coupon site that offers you the opportunity to purchase, at a discount, vouchers (“Vouchers”) redeemable for products and services offered by merchants (each a “Merchant”) at their retail locations. In order to purchase Vouchers through the Service, you will need to supply us with certain information about yourself, such as your name, email address, billing address, and ship to address, for us to process your order. Also in order to purchase Vouchers and process your order through our Service you will need to provide our Service Provider with your credit card information. In addition, as described further above, like any business, it's important for us to know our customers -- their needs, their likes, what they want and expect from us. So, we may use information that we collect from you in part to make the Service valuable to you by providing Merchant offers for products and services that you find appealing. We also may use such information to tell our Merchants how many people will see their offer and how often our users are looking at their offers on our service -- in other words, how effective their offer is likely to be. So it's important that we be able to tell Merchants who our audience is. Except as expressly set forth in this Privacy Statement (for example, as described under "Other Disclosures" below, we will not sell or rent to any third party any personally identifying information that we collect from you through your use of this Service.

Service Providers. All or portions of our Service may be provided or supported by our third-party service providers ("Service Providers"), and we may share any of the information that we collect from you through this Service (e.g., registration information, information you submit to us to enter a contest, sweepstakes or promotion offered through the Service, etc.) with such Service Providers. Their use of the information may be subject to the terms of their respective privacy policies, which you can find on their websites.

Merchants. We will share certain personally identifying information that you provide to us with Merchants from which you have purchased a Voucher. For example, we may provide a Merchant that offered a deal through the Service with a list of all users who purchased the Voucher and their contact information so that the Merchant can track the use of Vouchers. We also may take the information you provide and aggregate it with data from all the other people that use this Service and associated services. Then we will use that pool of information to inform our Merchants and prospective Merchants about our audience without identifying you personally. For example, we'll be able to say to a Merchant: "We have 3,470 members in this ZIP code," which happens to be your location.

Contest Co-Sponsors. If you enter any contest, sweepstakes or other promotion that we make available through this Service, we may share the information you submit to us with the co-sponsor(s) of the contest, sweepstakes, or promotion. We will identify any co-sponsor(s) in the official rules for the promotion.

Our Affiliates. We may share any of the information that we collect from you (including anonymous information and personally identifying information that you may provide) with any of our affiliates (which include, without limitation, all newspapers, television stations, and radio stations, and their respective websites, owned and/or operated by our parent company(ies) and its/their subsidiaries) (collectively, "Affiliates") so that we and they can provide you with products and services that may be of interest to you.

Statistical Information. Much of the information we collect is in the form of aggregated statistics, such as the traffic that visits various pages within our Service, and the habits and preferences of our audience. Such aggregated information does not include any information that would identify you personally. We may use such aggregated information and disclose it to any third parties as we see fit.

Services to Which We Link. Our Service includes links to plenty of other websites, and provide access to products and services offered by third parties, whose privacy statements we don't control. When you access another site or purchase products or services or conduct other transactions through our sites, use of any information you provide is governed by the privacy statement of the operator of the site you're visiting or the provider of such products or services.

Other Disclosures. We reserve the right to release information about visitors to this Service when release is necessary or appropriate to comply with law, to enforce this Privacy Statement or our visitor agreement, or to protect the rights, property or safety of visitors to our Service, the public, our customers, or our company and its employees, agents, partners and affiliates. As our business grows, we may buy or sell various assets. In the unlikely event that we merge with another entity or otherwise transfer substantially all of our assets to another entity (including, without limitation, to one of our Affiliates as part of an internal reorganization), information collected from this Service would be among the transferred assets.


When you purchase Vouchers through our Service, we will use the registration information you have provide us to process your transaction and to contact you regarding your purchase if necessary. We will share this information with our Service Providers to the extent necessary to facilitate your purchase (for purposes such as customer service, verification, fulfillment and billing purposes). As described above, we also may provide your registration information to Merchants from which you have purchased a Voucher, who may use such information for their own business purposes, including processing the Voucher you purchased and tracking when your Voucher has been redeemed. When you purchase a Voucher, you will also be sharing your registration and billing information with our Service Providers that operate the Service and process payments made through the Service.


If you register with this Service, you will have the opportunity to review, update, or delete the information you have provided us at any time (except, of course, any information that we do not store). In addition to the disclosures described above that we may make to third parties, if you consent (for example, by checking a box or by some other means) when registering or managing your account, we will make your information available to additional third parties so that they, we, or both may contact you directly regarding special offers, promotions, products or services that may be of interest to you. If you remove your registration information completely, you will not be able to continue using the aspects of the Service that require registration (for example, you will not be able to purchase Vouchers offered through the Service). You agree that, subject to applicable law, we may use your information to contact you for customer service, to inform you of important changes or additions to our Service or the services offered over our Service and to send you administrative notices or any communications relevant to your use of our Service.

If you have subscribed to DealSwarm’s daily deal emails, you will always have the opportunity to unsubscribe from future mailings (for example, by clicking on an unsubscribe link in a daily deal email or by modifying your account settings on our Service).

If you have submitted your information on a page provided in conjunction with one of our Service Providers, the information you submit may be jointly maintained by us and the Service Provider.


All information gathered on our Service is stored within database(s) operated by us or by a Service Provider on our behalf. We and/or our Service Provider(s) secure the personally identifying information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive personal information (such as a credit card number) is transmitted through our Service Provider, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. However, no security system is impenetrable. We cannot guarantee the security of our Service Provider’s database, nor can we guarantee that information you supply won't be intercepted while being transmitted to the Service Provider over the Internet.


We may change the terms of this Privacy Statement or introduce new terms and conditions from time to time, in which case we will post an updated version of this Privacy Statement on this Service and will update the date above to reflect the date the changes take effect. By continuing to use this Service after we post any such changes, you accept this Privacy Statement, as modified.